A routine or rut resembles a dark room. You want to get out but you don’t know where the door is. If you could only find the door, you could get out of the dark room and disrupt the de-energizing routine that you are in.
Strategic content is important, but it is your strategic narrative that moves people into passionate action. As you and your leadership team share your strategy into the business, spend some time to review and sharpen how you present where your business is going with the people that make it happen.