Strategy that focuses on helping customers, creating value, or enabling people do something better or different than they did it before, is a solid foundation for an emotionally compelling strategy.
Leadership teams fall short of their strategic ambitions, in many instances, because they settle for strategy authorship, rather than strategic ownership. Just because a leadership team has created strategy (authorship) does not mean they and the organization own it.
How do use your muscle, or power, as a leader? To drive immediate action or influence others to act?