Strategy often stumbles because it is a collection of complicated facts and initiatives that are confusing and difficult to follow. Craft a strategy that tells a story about helping customers and creating value for others and you have got foundation for an emotionally compelling strategy. Logic and facts encourage us to think, yet stories evoke emotions that compel us to act.
Has your boss suggested you become more strategic? To get an idea of your strategic fitness, and where your opportunities for strategic growth may be, look into the Strategic Leader Fitness Review. Make sure you look into all three parts!