More is not always better. Adding new initiatives to your strategic agenda before having the difficult conversations about what to take out, leads to an overstuffed strategy that does not perform.
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effective execution
Ice Cream Trucks & Good Strategy
Strategy often stumbles because it’s complicated, confusing and difficult to recognize. If you want a great read about the history of the ice cream truck, check out Michael’s article. It may challenge you to create clear and compelling strategic messages for your business.