Strategy often stumbles because it is a collection of complicated facts and initiatives that are confusing and difficult to follow. Craft a strategy that tells a story about helping customers and creating value for others and you have got foundation for an emotionally compelling strategy. Logic and facts encourage us to think, yet stories evoke emotions that compel us to act.
It is easy to blame others for inconveniences, injustices and events that make our life difficult. Responsibility, accountability, and ownership are the foundations of our personal influence and power. When we step up, accept, and own the challenge at hand, we strengthen our self-confidence, resilience, and ability to improve things around us.
Strategy that focuses on helping customers, creating value, or enabling people do something better or different than they did it before, is a solid foundation for an emotionally compelling strategy.