Strategy that focuses on helping customers, creating value, or enabling people do something better or different than they did it before, is a solid foundation for an emotionally compelling strategy.
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strategic narrative
Crafting a Strategic Narrative
Strategic content is important, but it is your strategic narrative that moves people into passionate action. As you and your leadership team share your strategy into the business, spend some time to review and sharpen how you present where your business is going with the people that make it happen.