The late great management guru Peter Drucker reminded us that the purpose of business is to create and keep a customer. No one embodied this belief more consistently than Kalona, Iowa storekeeper E.J. Hesselschwerdt, How do you bring purpose and meaning to your enterprise?
You can do many things this year. Many will keep you busy and maintain the status quo. Other actions will serve as a catalyst and contribute to the highest vision you have for yourself and your business. Keep your focus at the crossroads.